About the awards
World Mezcal Awards 2025
The World Mezcal Awards aims to showcase the best people, products, and places in the global mezcal industry.
Dates for your diary- Entry Deadline (Taste & Design) – 21 October 2024
- Shipping Deadline – 4 November 2024
- Final tastings & winner announcement: 16 April 2025
- Winners Announced: Global Announcement – 4 June 2025
Why awards are now more important than ever:
- In today's competitive market, advertising has become increasingly crucial for businesses to succeed. Winning the World Mezcal Awards 2025 can provide you with a unique opportunity to showcase your brand and products to a global audience. This prestigious competition not only recognises the quality of your Mezcal but also opens doors to direct advertising opportunities. Don't miss out on the chance to elevate your brand and reach new customers through the World Mezcal Awards.
- Being recognised at the World Mezcal Awards not only sets you apart from your competitors but also establishes your brand as a top-quality product. It is a testament to the hard work and dedication that goes into crafting a superior Mezcal. Winning an award can also increase your brand's visibility and credibility, leading to increased sales and customer loyalty.
- You will receive logos and certificates free of charge, which you can use to promote your win and product as you wish. These materials will help you showcase your achievement and enhance your brand image. We understand the importance of recognition and want to support your success in every way possible.
- Your victory will play a crucial role in influencing the decisions of both local and international distributors. This is a golden opportunity for you to establish your mezcal brand and gain recognition on a global scale.
- Each winner is featured on the World Mezcal Awards website with their own profile and direct links to their website, attracting thousands of monthly visitors. This provides an excellent opportunity for increased exposure and recognition within the industry.
Have a question?
If you have any questions regarding the World Mezcal Awards 2025, get in touch through:
Contact: The Awards Team @ World Drinks Awards
Tel. Number: (+44)1603 633808
Email: info@worlddrinksawards.com
Taste categories
A tequila or mezcal that has been stored in wood containers for more than 12 months. In the case of tequila, it cannot be stored in oak for more than 36 months.
A transparent tequila or mezcal that has either not been stored in wood containers, or in the case of tequila, matured in oak for more than two months.
A tequila that has been stored in oak containers for at least three years.
A tequila or mezcal that has been flavored through distillation, maceration (abocado con), and or the addition of other flavors.
A tequila or mezcal that has been stored in wood containers between 2 and 12 months.
Design categories
This design category includes only singular bottles without outer packaging. It does include any decorative items such as neck tags or collars. The overall design, including closure, of the glass or PET bottle: shape, colour, functionality and any embossing, decorative finishes, coatings, or direct printed elements as well as visual appeal will be assessed in this category.
This category is designed to cater for all on shelf gift packs. These can be either gift packs containing individual bottles with packaging and accessories (such as glassware) or multi-product sets, including miniatures.
This includes all aspects of on-bottle brand/product communication, including the application of any direct printing onto bottle, capsule or closure, as well as paper and film labels and sleeves. This will be judged on the overall design and quality of materials, print, decoration and application.
This category applies to designs where the number produced was limited, such as for a special production, occasion or season. This can include individual bottles as well as bottles with outer packaging. This does not include gift packs, travel retail exclusives or special edition designs, which should be entered separately.
Packaging for a new product launched after February 1, 2023. This must be a new product, not a re-design of an existing product. Redesigns, please see the redesign/relaunch category.
This is a packaging design that carries through and unites a range or ‘family’ of different products from one producer or brand. To enter this category a minimum of three expressions need to be provided in order to assess the range design.
This category refers to a new or refreshed packaging design created for an existing product and introduced to the market after February 1, 2023. A picture or sample of the previous packaging must be supplied along with a description of what changes have been made and why
This applies to the secondary, outer, presentation packaging, such as cartons, boxes, cases, plinths, chests etc. The presentation will be judged on the overall effect with the bottle in place. This does not include gift packs or speciality designs, which should be entered separately.
This category is for speciality designs or ‘one off’ productions which have been exclusively designed for a very special occasion, are very limited and mostly in a higher price range. Must contain outer packaging. Sale is extremely selected and not generally available.
Products created specifically and only for sale in the duty-free / travel retail market. This can either individual bottles or products with outer packaging.
Shipping
When shipping your product, please keep in mind the following:
- Ensure all products are packaged securely.
- Print the packing slip from your online profile for each product and attach this to your package(s).
- World Mezcal Awards accepts bottles.
- Ensure all customs and duties fees are cleared when booking in the shipment yourself. Should the World Mezcal Awards be required to pay any charges, you will be invoiced for the amount plus an administration fee.
- The World Drinks Awards has collection depots in Italy and France. You will be provided with all details once your shipment is booked, but you will need to ensure you deliver your entries to the local depot yourself. The transport costs for which are not part of the shipping fee.
Quantities Required
For
Taste entries, we require for each entry:
For
Design entries, we require for each entry:
If you have entered both Taste and Design, please provide the number of bottles specified under the 'Taste' entries quantities section.
How to Ship
We are delighted to introduce our shipping system, allowing you to ship your entries straight through our own booking system in conjunction with our shipping partner. For a set shipping fee, that covers customs and duties costs, we get your shipment booked in, picked up and on its way! Pallet shipping is also available. Download the shipping guide
here. Please note this service is available for shipments destined for the
UK only. Please check your individual entry confirmation email for details of where to send your shipment.
When you are shipping your entries yourself, please ensure that all customs, clearance and any associated costs have been paid. If these are not paid, World Mezcal Awards can either not accept the entries or will have to invoice any costs occurred, including an administration fee. All duty invoices will come directly from our accounts team.
We do accept in-person deliveries. Please contact our awards team at
info@worlddrinksawards.com to ensure someone is on site to receive your package(s).
Rates
Entry fees
| Note: price is for each entry |
|---|
| | 1 entry | 2 entries | 3 entries | 4+ entries |
|---|
| Sterling |
| Taste & Design | £315 + VAT | £295 + VAT | £285 + VAT | £275 + VAT |
| Design only | £209 + VAT | £199 + VAT | £189 + VAT | £179 + VAT |
| Taste only | £209 + VAT | £199 + VAT | £189 + VAT | £179 + VAT |
| Euro |
| Taste & Design | €375 | €365 | €355 | €345 |
| Design only | €245 | €240 | €235 | €230 |
| Taste only | €245 | €240 | €235 | €230 |
| USD |
| Taste & Design | $449 | $429 | $419 | $409 |
| Design only | $299 | $289 | $279 | $269 |
| Taste only | $299 | $289 | $279 | $269 |
| Canadian Dollar |
| Taste & Design | $535 | $520 | $505 | $490 |
| Design only | $365 | $355 | $345 | $335 |
| Taste only | $365 | $355 | $345 | $335 |
Terms & conditions
- Products must be sent by prepaid post and be received by the Shipping Date listed.
- Entries are only accepted on a completed online entry form with the appropriate entry fee.
- If an entry is withdrawn by the Due Date (or disqualified), the entry fee will be returned subject to an administration charge of 50% of the entry fee. Products will be made available for collection at the entrant’s expense or retained by the Organiser if not collected within eight weeks of the due date. Due Date is the entry deadline.
- If an entry is withdrawn after the Due Date, no refunds will be given. This includes entries for which product has not been received.
- Payment in full is required before judging commences.
- Substitutions of entries is possible, but needs to be communicated to the World Drinks Awards prior to the Due Date.
- If you are shipping your entries yourself, please ensure that all customs, clearance and any associated costs have been paid in advance. If these costs are not paid, the World Drinks Awards will invoice any costs occurred, including an administration fee. If these costs remain unpaid, the World Drinks Awards are unable to accept the entries.
- The judges’ decision on all matters is final.
- The Organisers may, at their discretion, refuse to accept an entry.
- The Organisers may alter the closing date for the awards, place an entry in the most appropriate style, rule that an entry may not compete or is ineligible to compete, or alter the date, time or place on or at which the awards are scheduled to take place.
- The Chair of Judges has the power to disqualify any entry not deemed as meeting the entry criteria.
- These rules are governed by the laws of the UK.
- Please note, bottles are unable to be returned. Our policy on unreturned bottles is as follows:
- Opened bottles may be poured at trade and consumer events to promote the individual brand, or included in a charity bottling, the proceeds of which are distributed to charity.
- Closed bottles may be distributed to individual charities on a case by basis, or presented for auction, all proceeds of which are distributed to charity.